Advance sign-up is required and will be limited to primary access only. Please stay tuned to sxsw.com for updates to the RSVP process in late February.

Can AI research replace the insights gleaned from traditional consumer research? In this interactive workshop, we’ll answer just that—or at least enrich the debate with empirical data. For data nerds, branding folks, marketers, techies, storytellers and more, this workshop will pit a live consumer research interview with a human respondent against a real-time interview with a matching AI persona. Will the human make deeper connections? Will the AI persona be more expansive? Will either be completely honest? You’ll have to come and see.