The Insights Showdown: Humans vs AI, Who Will Reign Supreme?

Mar 12, 2025

10:00am – 12:00pm CT

Advance sign up is required. Please locate the “RSVP” button on the page to reserve your spot. If you are unable to RSVP, there are walk up slots available on a first come, first serve basis.

Can AI research replace the insights gleaned from traditional consumer research? In this interactive workshop, we’ll answer just that—or at least enrich the debate with empirical data. For data nerds, branding folks, marketers, techies, storytellers and more, this workshop will pit a live consumer research interview with a human respondent against a real-time interview with a matching AI persona. Will the human make deeper connections? Will the AI persona be more expansive? Will either be completely honest? You’ll have to come and see.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Taddy Hall

Taddy Hall

Lippincott

photo of Melissa Tischler
Primary Access
Interactive Badge
Platinum Badge