XR technology is changing how we create and consume content. From films to video games and fully immersive experiences, XR supported by AI is changing how artists create new worlds and how users experience them. This panel will examine the techniques developers, artists, game designers and filmmakers use to provide unique experiences in virtual, augmented, and mixed reality. We’ll explore the unique considerations for adopting AI and XR in the production process, and how users of all skill levels engage in immersive storytelling through real-world examples and use cases.