Proud Campaigns vs. Pride Campaigns: The New Queer Marketing
As Pride 2025 approaches, it's time to discuss the disbanding of this month as the (controversial) pinnacle of LGBTQ+ marketing, and turn the focus toward regular brand allyship and authentic community engagement, where queer integration is always proudly on trend and other key moments (like International Transgender Day of Visibility on March 31 or LGBTQ+ History Month in October) are given equal weight. Join a social impact expert, a prominent trans activist, an LGBTQ+ ad expert and a queer media pro for a discussion that turns the tide on Pride and offers an innovative branding future.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Lu Borges
TBWAMedia Arts Lab
John McCourt
Weber Shandwick
Tiq Milan
Self-employed
Kurt Osenlund
Mark Allen & Co.