Health equity is a crucial yet complex goal, with many variables at play. One thing is certain: It can't be achieved without the democratization of health data. Allowing patients access to their ePHI enables them to champion their own care & potentially reach their own diagnoses — especially with the advent of generative AI & Health 3.0. A cancer researcher, a scientist who co-founded a personalized medicine company, & a critical care doctor/health equity expert discuss what it will take to realize this aspiration — and the significant benefits to personal & population health that will result.