Featured Session: Mastering the Art of Influencer Entrepreneurship

Mar 7, 2025

2:30pm – 3:30pm CT

The media we consume is no longer just produced by a few powerful entities but instead by thousands of voices through the Creator Economy.

Food critic and creator, Keith Lee, exemplifies this transformation, using his platform to build an influential business empire. This session will discuss how content creators can strategically use customer insights, innovative marketing techniques, and AI technology to fuel business growth.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Keith Lee
photo of Jennifer Quigley-Jones
Online Availabilty

This event is currently available on demand.
Video On Demand for this event began on Sunday, March 9th 2025 at 3:10pm CT.
You must be signed in and linked to watch.

Primary Access
Film & TV Badge
Interactive Badge
Music Badge
Platinum Badge
Accessibility
Closed Captioned
Open Captioned