As the world of creativity shifts to accommodate new and exciting workflows with generative AI, we must think critically and ask hard questions of our work. Implementing some key practices will transform the way we - as product leaders, designers, and researchers - approach product development so we can feel confident in our ability to reliably produce great experiences for our customers In this session, two professional design researchers will share five questions you must ask to empower you to drive alignment and present with certainty, all in the name of good design.