In many ways, it has never been easier to start a brand from scratch. There are better systems and access to start-up capital than there were 10+ years ago. At the same time, it’s never been harder to build an uncompromising & enduring DTC brand that can stand the test of time. There are only a handful of brands who have pulled this off. We’ll dive into the 10 year journey of building Chubbies with co-founder & current CEO Rainer Castillo to touch on the journey, the key inflection points and how he’d advise young brands who are starting out today.