Social media has forever changed the language with which we communicate with one another. Subcultures and online communities create new slang, words take on new meaning, and even emojis tell stories. As new vernacular catches on and is adopted into the mainstream, we also live in an era where platform algorithms deliver similar content to Gen Z and baby boomers with equal ease, further personalized by interests and preferences. This convergence of content consumption is breaking down the walls that once separated generational segments. So how can brands be personalized while also understanding that language is more universal than ever thanks to social media?