Video Games and The Crossover With Entertainment IP's

Mar 10, 2025

2:30pm – 3:30pm CT

Ever wonder how your favorite entertainment IP’s Dune, The Boys and WWE end up in your favorite video games?
Video games have become a cultural and entertainment phenomenon, and it only makes sense that mega gaming IPs such as Call of Duty and Overwatch, launch in-game collaborations with your favorite entertainment powerhouses, to expand their reach to a larger audience.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Tyler Bahl

Tyler Bahl

Activision Blizzard

photo of Jenny Maas

Jenny Maas

Variety

photo of Dion Rogers

Dion Rogers

Blizzard Entertainment

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About
Format: Panel
Type: Session
Track: Game Industry
Level: Intermediate