Explore the video game hype cycle with insights from industry experts on building anticipation and managing expectations. This chat will focus on the best practices for creating buzz and sustaining excitement from initial teasers to post-launch. Learn how to amplify game releases, innovative marketing techniques, and the future of game brand integration. Discover how to set realistic expectations and keep players engaged without over-promising. Through case studies and expert analysis, attendees will gain actionable strategies for crafting compelling hype campaigns.