Authenticity is the cornerstone of a great brand, so who says the music biz has to solely make music the centerpiece in promo? Passive listening is becoming more accepted and artists are using new avenues to market music without being too salesy. From fashion and dance to food and films – to happiness, helicopters and hippos (wtf?)…there are countless creative ways to make music more engaging for audiences, which adds up for our business. Join us as we feature innovative ideas & platforms using unconventional methods to showcase and sell music from the daily passions of those who created it.