Witness Dan Murphy, SVP of Marketing for Liquid Death, Meow Wolf co-founder Benji Geary, and Aaron Tichenor, aka Boyabaddie, descend into the joyous embrace of nonsense. In a world growing heavier by the minute, they thrive on the absurd, celebrate the uncomfortable, and share bold visions on digital platforms and in everyday life. From outrageous ideas that challenge norms to pushing boundaries in art and content creation, discover how absurdity fosters joy, distraction from bleak realities, and connections with audiences who resonate with creativity for creation’s sake.