Presented by CeraVe
EDUTAINMENT - Educating Your Audience Through Entertainment
Dermatologist-recommended CeraVe is building a digital empire through "EDU-TAINMENT." Discover the secrets behind their viral campaigns that have stormed the internet. Join CeraVe's Kelly Buchanan Spillers, dermatologist Dr. Dustin Portela, and influencer Vic Blends, as they dissect the "Head of CeraVe" campaign. Learn how they blend medical expertise with engaging content to achieve digital dominance and connect with a new generation of skincare enthusiasts.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Kelly Buchanan Spillers
L'Oreal USA
Victor Fontanez (Vic Blends)
VicBlends Enterprises
Dustin Portela
Treasure Valley Dermatology