#headofcerave

Presented by CeraVe

EDUTAINMENT - Educating Your Audience Through Entertainment

Mar 11, 2025

10:00am – 11:00am CT

Dermatologist-recommended CeraVe is building a digital empire through "EDU-TAINMENT." Discover the secrets behind their viral campaigns that have stormed the internet. Join CeraVe's Kelly Buchanan Spillers, dermatologist Dr. Dustin Portela, and influencer Vic Blends, as they dissect the "Head of CeraVe" campaign. Learn how they blend medical expertise with engaging content to achieve digital dominance and connect with a new generation of skincare enthusiasts.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Kelly Buchanan Spillers
photo of Victor Fontanez (Vic Blends)

Victor Fontanez (Vic Blends)

VicBlends Enterprises

photo of Dustin Portela

Dustin Portela

Treasure Valley Dermatology

Primary Access
Interactive Badge
Platinum Badge
Secondary Access
Film & TV Badge
Music Badge
About
Format: Panel
Type: Session
Level: Intermediate