45% of gamers say their in-game identity is a true expression of who they are, but Black gamers report a severe lack of representation. Dark & Lovely collaborated with EA Games and a Gaming Creator to launch Play in Color, a digital campaign to raise awareness and develop diverse tools for increased Black gamer expression. Join a L'Oréal Marketing Executive, an EA games Creative Director, and an award winning Creator to discuss how building a strategic partnership and championing changemakers drove engagement, fueled community, positive brand sentiment and won awards with a small budget!