Within the last few years, gaming has gone from being treated as a niche community to a mainstream entertainment channel. Gaming has also shifted from hyper-specific marketing campaigns to now becoming a conduit to reach over 3 billion global gamers, but many non-endemic brands still lack understanding of how to manage that new paradigm. As a result, companies like Spotify, Gillette, Journeys, and more are tapping consultancies like Open World to enter and succeed in the industry. This discussion shares how to best leverage gaming content, community and platforms to build and foster community.