Building on 2 years of successful SXSW panels covering music for sync advertising, we dive even deeper into the journey of a song from its inception to landing a spot on a major TV commercial. By combining a seasoned advertising agency producer, one of today’s most successful music supervisors and an artist with sync success under their belt, we hone in on what it takes to succeed in sync. We’ll examine topics such as the magic formula for a great sync, current trends and navigating the complex landscape of music supervisors, sync reps, publishers and other entry points into the world of sync.