The podcast industry is maturing, but there seem to be so few ways for brands and podcasters to work together. There’s got to be more than host reads and programmatic ads. In this panel, we’ll explore shining examples of incredible podcasters coming together with innovative brands who want to bring the power of audio to their audiences. Looking at case studies from Starbucks, Delta Airlines and AirBnB and others, we’ll show how these new models of partnership enable brands to leverage the intimacy and authenticity of audio, and help creators reach scaled audiences they'd never otherwise reach.