In a world where everything is increasingly niche, and the internet is full of zombie bots, it’s harder than ever for brands to build momentum. Join a panel of speakers across brand, entertainment and creativity to find out how brand's create 'a moment' in 2025. From Sam Spencer’s work starting Brat summer to Georgia Wagstaff’s role in making adidas synonymous with Jude Bellingham during the Euros. To cap it all off, these examples and more have all been recorded on °Small World’s Brand Heat Tracker™, giving attendees a never-before visualised glimpse at how brand heat starts and builds over space and time.