In a world where everything is increasingly niche, and the internet is full of zombie bots, it’s harder than ever for brands to build momentum. Join a panel of speakers across brand, entertainment and creativity to find out how brand's create 'a moment' in 2025. From Sam Spencer’s work creating a Brat summer with Charli XCX to Georgia Wagstaff’s role in making adidas synonymous with stars like Jude Bellingham and Stormzy, we look at the ingredients necessary for brands to become momentous.