Enterprise Digital Products: The Death of Design Innovation?

Mar 10, 2025

4:00pm – 5:00pm CT

In this panel, design leaders candidly discuss how they lead Design teams in the creation of enterprise digital products. We will explore the benefits and challenges, myths, legends, and inconvenient truths of Designing for the Enterprise. We will even tackle the biggest conundrum facing our industry today: does Enterprise Software require design to fit into a factory model, forever closing the door on Innovation, and thus perpetuating the downward trajectory of the role of design? Or will our focus on empathy and human-centricity be a force for positive change in a sea of sameness?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Barry Fiske
photo of Phil Golub

Phil Golub

WONGDOODY

photo of Valerie Vacante
Primary Access
Interactive Badge
Platinum Badge
Secondary Access
Film & TV Badge
Music Badge
About
Format: Panel
Type: Session
Track: Design
Level: Intermediate