In this panel, design leaders candidly discuss how they lead Design teams in the creation of enterprise digital products. We will explore the benefits and challenges, myths, legends, and inconvenient truths of Designing for the Enterprise. We will even tackle the biggest conundrum facing our industry today: does Enterprise Software require design to fit into a factory model, forever closing the door on Innovation, and thus perpetuating the downward trajectory of the role of design? Or will our focus on empathy and human-centricity be a force for positive change in a sea of sameness?