Grammy Award Winning artist “Jimmy Jam” has had a wildly successful music career with longtime partner, Terry Lewis, together producing many No. 1 hits. He’s written/produced for Janet Jackson, Prince, and Mariah Carey to name a few, and is an inductee of both the Rock & Roll Hall of Fame and Songwriters Hall of Fame. In this session, Jimmy Jam and Alex Heiche, CEO & Founder of the music funding company Sound Royalties, will discuss the building blocks of a sustainable career, the value of copyrights, importance of ownership, and diversifying your music career into other channels.