Grammy Award Winning artist “Jimmy Jam” has had a wildly successful music career with longtime partner, Terry Lewis, together producing many No. 1 hits. He’s performed with and written/produced for Janet Jackson, Prince, and Mariah Carey to name a few. He’s also a Rock & Roll Hall of Fame and Songwriters Hall of Fame inductee. In this session, Jimmy Jam and Alex Heiche, Sound Royalties CEO & Founder, will discuss the building blocks of a sustainable career, the value of copyrights and importance of ownership, as well as diversifying your music career into other business channels.