Authenticity Over Tokenism
This session will take a deeper dive into inclusive marketing and the challenge to move beyond “checking the box.” We’ll dissect what it means to truly deliver authentic creative that resonates with consumers to create loyalty and deliver value over time. We'll explore intersectionality and provide a deeper understanding of multiracial and omniculturalism to help brands achieve genuine, impactful representation in their campaigns.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Leonard Moore
University of Texas at Austin
Marvin Woodard
Razorfish
Primary Access
Interactive Badge
Platinum Badge
Secondary Access
Film & TV Badge
Music Badge