Authenticity Over Tokenism

Date TBA

This session will take a deeper dive into inclusive marketing and the challenge to move beyond “checking the box.” We’ll dissect what it means to truly deliver authentic creative that resonates with consumers to create loyalty and deliver value over time. We'll explore intersectionality and provide a deeper understanding of multiracial and omniculturalism to help brands achieve genuine, impactful representation in their campaigns. 

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Surabhi Pokhriyal

Surabhi Pokhriyal

Church & Dwight

photo of Lea Taylor

Lea Taylor

Razorfish

Primary Access
Platinum Badge
Interactive Badge
Secondary Access
Music Badge
Film & TV Badge