Savvy brands are beginning to break the old stereotypes in portraying 50+ adults, unlocking the value of authentically communicating with this financially powerful demographic.
A recent AARP study shows 50+ adults are now more frequently depicted as active, independent, tech-savvy and stylish. Negative portrayals of 50+ consumers have dropped from 28% in 2018 to just 10% in 2023.

Brands like Subaru, Samsung, and AirBnB have all demonstrated the way forward by embracing intergenerational marketing. This session explores these changes and discusses why it matters for marketers.