“The Race for Shelf Space: Moving Beyond The Shoppy Shop Into Mainstream," will delve into the strategies employed by innovative CPG brands to transcend the early adopter phase and capture a broader consumer base. Through case studies and industry insights, panelists will share how they’ve navigated the competitive landscape and examine the pivotal role of marketing, distribution channels, and consumer engagement in achieving mainstream success. Participants will gain a deep understanding of the challenges and opportunities faced by CPG brands as they scale beyond niche markets amidst evolving