Architecture is one of the most prevalent industries in today's day and age. As technology continues to advance & climate change continues to be a major concern, architects must understand the importance of integrating sustainability to help offset the impact of the ongoing crisis. We will focus on architecture’s response to the current cultural landscape, delving into the impact AI has on firms and its influence on the future of the industry. Also discussing designing to honor the land utilizing primitive ideas, while leading the way for integrating sustainable practices into the industry.