YouTube, Social & STEM: Creating Shareable Science Stories

Mar 11, 2025

2:30pm – 3:30pm CT

There is an enormous appetite for science content online, and PBS has received billions of views on YouTube and social media with science shows on Terra, Be Smart, Eons, Space Time and more. In this panel, we’ll bring together creators and digital content experts from PBS to share strategies on telling science stories that are shareable, engaging and get audiences excited about any STEM topic. Join the session to learn specific best practices to grow audiences with STEM content on YouTube, social and other spaces, drawing on more than 10 years of lessons from PBS Digital Studios science shows.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Adam Dylewski
photo of Gabrielle Ewing
photo of Chiara Hollender

Chiara Hollender

Summer Moon Productions

photo of Nehemiah Mabry
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