#GRWM! #OOTD! #travelvlogger! Today we turn to influencers for real life word of mouth but what will it look like tomorrow? 60% of Gen Z want to be full-time influencers… When it’s a career rather than a community, will the advice be as authentic?
This panel will explore how some of the best brands in the U.S. are evolving their creator strategies, balancing the value and pitfalls of co-creation, and having the courage to take risks as a brand marketer.
We’ll answer the question: how does your brand own the narrative when someone else is telling the story?