Whether they’re in the city or the suburbs, retail customers expect fast, affordable and reliable delivery. The rise of drone delivery has given retailers an innovative way to deliver to customers' doors in under 30 minutes—revolutionizing last-mile delivery in densely populated cities and rural areas—but it also comes with new challenges for retailers. During the discussion, panelists will weigh the obstacles in each environment, exploring potential solutions for urban communities as well as opportunities to revitalize suburban and rural commerce.