People trust people more than brands. This makes communities an increasingly vital source of growth and relevance for modern brands. In this workshop, we will teach you how to supercharge your brands’ relevance and find game-changing new routes to your target market. We’ll explore how to size the reach of a community with data and analytics; define your brand's role in the community with a passionate purpose; and how to leverage cultural semiotics to build relevance in the community. Fuel community connection for your brand: join us and learn how to maximize competitive edge in culture and communications.