When Ticketing Meets Commerce: The Live Experience Enhanced

Mar 11, 2025

4:00pm – 5:00pm CT

Independent artists are seeking more control of their careers, but in turn require more support in enhancing areas like merch and the live experience. So how do artists and brands successfully engage with fans? Hear from industry leaders at DICE and Highsnobiety about merch as social and cultural capital, and how the evolving intersection of commerce and ticketing can foster connection for brands, artists, and fans.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Jack Driessen
photo of Angus MacEwan

Angus MacEwan

Highsnobiety

Primary Access
Interactive Badge
Music Badge
Platinum Badge
Secondary Access
Film & TV Badge
About
Format: Fireside Chat
Type: Session
Level: Intermediate