Perceptions of red tape or slow evolution have long overshadowed the work tech alliances do to pave the way for a connected future. But the proliferation of technology has made it clear these organizations are key to making the products we use every day - like car keys or credit cards - secure and functional. Without a brand agnostic effort to align across the supply chain, we risk creating an unstable and unsafe connected world that fails to meet consumer needs for adoption. No single company can span the entire ecosystem and drive the collaboration required to do this. An alliance can.