In today's fast-paced digital landscape, the seamless integration of brand identity and product design is crucial. Modern consumers no longer see the brand and product as separate entities; the brand is the product. This panel explores the intricate relationship between brand and product, highlighting how design systems enable cohesive user and brand experiences. Join industry leaders and design experts as they delve into the strategies, challenges, and successes of creating, implementing, and operating a unified design language that bridges the gap between brand vision and product execution.