Everyone is talking about the peril and the promise of AI. But what about the plain old practical? How do we move past the hyperbolic and get to the nuts and bolts of implementing AI to make life better for customers? As with all new technologies, a measured test and learn approach paired with human-centered principles yields the business outcomes we want -- like faster service times, greater transparency, personalization and customer loyalty. Learn to identify when AI is and is not the answer through a candid discussion with leaders testing AI across air travel, retail and telecommunications.