Despite playing a critical role in addressing global challenges in an era marked by rapid technological advancement, there continues to be a yawning communication gap between “science” and the general public. This gap, exacerbated by the sheer volume of information available and a fractured media and culture, often leads to misinformation and mistrust of the scientific community. This session will explore the power of companies, brands and the medical community to simplify and effectively communicate complex scientific concepts, debunk myths and meet consumers where they are today.