Everyone’s talking about AI but few people are focusing on the data required to generate insight from AI. AI without data is very stupid. In a world of eroding trust, our willingness to share data diminishes. Those who can build deep trust will be the most successful in creating value from AI. But there’s more. In a rapidly changing world, the greatest value from AI will come from helping people to create new knowledge, rather than just sharing existing knowledge more efficiently. Most of the AI applications today are focused on sharing existing knowledge more efficiently.