Industry leaders in music supervision, music production and sound design discuss how they create signature sounds that stand out in marketing campaigns, the importance of creating these sounds, and why and when they are necessary. We’ll give examples of signature sounds, instrumentals and voices in commercial music, as well as music and sounds created expressly for marketing purposes. We’ll ask for audience participation while we’re listening to tracks and we’re looking forward to a lively debate while we discuss the variety of signature sounds!