In an age where misinformation spreads faster than ever and the lines between truth and fiction are increasingly blurry, advertisers and brands face a relentless challenge – to break through the internet’s noise while upholding their integrity and trust with audiences.
This session explores how brands and advertisers can craft advertising strategies that not only capture attention but also uphold integrity and accuracy.

- Understand the real-time and lingering impact of association with misinformation and disinformation on brand perception, consumer trust and behavior

- Explore practices for verifying information sources and ensuring ads are placed in brand-safe environments

- Learn how to build resilient advertising strategies that stand strong in the face of misinformation while maintaining authenticity and credibility