Featured Session: Apple’s Eddy Cue and “Severance's” Ben Stiller: Moving Culture Through Innovation and Creativity

Mar 9, 2025

11:30am – 12:30pm CT

Eddy Cue, Apple’s senior vice president of Services, takes the stage with award-winning actor, director, writer and producer Ben Stiller for a unique conversation that ranges from media, entertainment and sports, to the global phenomenon of “Severance” as it becomes the most-watched series in the history of Apple TV+, home to the most creative, daring and highest-quality programming on television. Bring your innie and your outie for a chance to see never-before-seen “Severance” clips and hear insights from two of the industry’s titans.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Eddy Cue
photo of Ben Stiller
Primary Access
Film & TV Badge
Interactive Badge
Music Badge
Platinum Badge
About
Type: Session
Level: Beginner