#idfadoclab

DocLab Showcase: Tech vs Art vs Reality

Mar 10, 2025

11:30am – 12:30pm CT

How can tech art surprise and connect us to physical reality, instead of just feeding us endless algorithmic distractions? How can radical immersive and interactive experiences reach audiences and grow into new artforms? IDFA DocLab presents the findings of its R&D program in collaboration with MIT and XR artists all over the world. Speakers: Emmy-award winning Tamara Shogaolu pushing the boundaries of AR, fulldome and AI; IDFA DocLab founder/curator Caspar Sonnen and Martijn de Waal (Centre of Expertise Creative Innovation) specializing in the role of digital media in democratic societies.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Martijn De Waal

Martijn De Waal

Amsterdam University of Applied Sciences

photo of Tamara Shogaolu
photo of Caspar Sonnen
Primary Access
Film & TV Badge
Interactive Badge
Music Badge
Platinum Badge
About
Format: Presentation
Type: Session
Track: XR