Featured Session: How Gen Z is Rebuilding Social Media from the Ground Up
Unlike previous generations, Gen Z has grown up fully immersed in digital spaces—witnessing both the benefits and the deep harms of platforms designed for profit-driven engagement. Rather than passively accepting the status quo, they are rejecting extractive models and rebuilding social media from the ground up, centering mental health, authentic connection, and user empowerment.
Lembke highlights how grassroots activism, policy advocacy, and alternative platform design are driving this transformation. She emphasizes that Gen Z is not waiting for top-down solutions but is instead organizing, educating, and creating new spaces that prioritize well-being over engagement metrics.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Emma Lembke
The Sustainable Media Center