The Regional Mexican music movement has transcended language and borders, with one man at the forefront of it. In this fireside chat, Jimmy Humilde discusses the pivotal moments that shaped his career as a visionary producer and businessman behind Rancho Humilde, the trailblazing Regional Mexican record label behind Natanael Cano, Oscar Maydon, Fuerza Regida, and many more. Whether it's his creative vision, entrepreneurial spirit, the strategies behind building his music empire, or the importance of discovering and nurturing talent, there's something for everyone to learn from here.