In today's hyper-connected media landscape, marketing at the speed of culture isn't just about keeping up – it's about rewriting the playbook entirely. Join Han Wen, Chief Digital Marketing Officer for L'Oréal Groupe in the US, and Josh Feldman, Chief Marketing Officer, NBCUniversal Advertising & Partnerships, in conversation with Kristina Monllos, Senior Marketing Editor for Digiday, for a deep dive into how major brands like CeraVe, L’Oréal Paris, Maybelline and NYX Professional Makeup are redefining the beauty marketing space and reaching new audiences in less expected places. From major international sports events to splashy entertainment milestones, brands aren't just participating in culture, they're actively expanding the playing field.