How Dibs Beauty Has a 50-State Presence--Amplified by Retail/OmniChannel

Mar 7, 2025

11:30am – 12:30pm CT

Join DIBS Beauty Co-Founders, Jeff Lee and Courtney Shields, for a conversation outlining how a brand can meet every consumer where they are -- literally. DIBS Beauty was founded with the intent to be a true 50-state brand, activating in 20+ states and on their way to holding events in all 50. They are the largest beauty brand to significantly activate locally across every region, creating fanatically loyal customers across the country, with 90% of their top 100 customers being based outside of major metropolitan areas. Courtney and Jeff will share their founding philosophy on DIBS Beauty and why this mission maintains to be a top priority for the brand.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Jeffrey Lee

Jeffrey Lee

Dibs Beauty

photo of Cristina Montemayor
photo of Courtney Shields

Courtney Shields

Dibs Beauty

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About
Format: Fireside Chat
Type: Session
Level: Beginner