How Dibs Beauty Has a 50-State Presence--Amplified by Retail/OmniChannel
Join DIBS Beauty Co-Founders, Jeff Lee and Courtney Shields, for a conversation outlining how a brand can meet every consumer where they are -- literally. DIBS Beauty was founded with the intent to be a true 50-state brand, activating in 20+ states and on their way to holding events in all 50. They are the largest beauty brand to significantly activate locally across every region, creating fanatically loyal customers across the country, with 90% of their top 100 customers being based outside of major metropolitan areas. Courtney and Jeff will share their founding philosophy on DIBS Beauty and why this mission maintains to be a top priority for the brand.
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