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Alex Haraus (pronounced "Harris") is the social media strategist behind several of the world's largest environmental action trends. His content has catalyzed trends leading viewers to take action over 13 million times and played a key role in passing federal U.S. policies that protect people, the planet and the climate. He renders stories in whatever style is effective for a given campaign, having created hundreds of viral shortform pieces and directed/produced a feature documentary film with REI Co-op & Patagonia. Recognized by Forbes 30 Under 30 this year for his approach, he collaborates with local activists, nonprofits & impact groups to ensure online viewers can step beyond learning about good causes to champion them as their own, leveraging his deep understanding of shortform and longform media to generate offline impact.