In this session, Rob Jonas, CEO of Luminate, the entertainment data and insights company that fuels Variety's Streaming Originals Charts, is joined by Tubi's Chief Content Officer, Adam Lewinson, to discuss the value of data in the ever-evolving streaming landscape. Anchored by Luminate's industry-leading film & TV data, the conversation will cover how the lifecycle of IP is extended by finding new audiences on streaming platforms, why streamers are changing their approach to producing original films and series, how audience engagement shapes acquisition strategy and what information creators need to understand when it comes to streaming content. Attendees will hear first hand about how Tubi fuels fandoms of all kinds with the world’s largest collection of movies and TV episodes, including over 300 exclusive originals, engaging viewers with a fun and easy entertainment experience.