Whether it's expensive ticketing fees or ticket scalping, fans and concertgoers weigh the pros and cons of purchasing tickets more than ever in today's evolving live music landscape. Join us for an intimate fireside chat with Andrew McMahon, singer-songwriter and frontman of Something Corporate, Jack's Mannequin, and Andrew McMahon in the Wilderness, to discuss Something Corporate's innovative anti-scalping measures for their recent reunion tour, which put fans first by combating ticket bots and inflated resale prices. McMahon will share insights on leveraging technology, fostering fair access, and prioritizing authentic fan experiences. A must-attend session for artists, industry professionals, and music lovers seeking to protect the integrity of live performances.