Selling Tech Through Creativity: Innovative Tools For Entertainment and Brand Marketing

Mar 8, 2025

10:00am – 11:00am CT

This panel features experts from the production company MOCEAN, streaming service Samsung TV Plus, and PC & gaming hardware manufacturer AMD, as they sit down with Axios to explore the creative tools, accessibility and strategies behind selling tech for global brands and entertainment. Gain insight from industry leaders who have spearheaded international campaigns for PlayStation, Spotify, Amazon, Dell, Microsoft, Activision, Marvel, Samsung, AMD, and Call of Duty: Black Ops as they share their vision for the future of creative marketing and technology accessibility.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Aileen Del Cid

Aileen Del Cid

Samsung TV Plus

photo of Kerry Flynn
photo of Dion Giannoukos
photo of Anders Rostad
Primary Access
Platinum Badge
Interactive Badge
Secondary Access
Music Badge
Film & TV Badge
About
Format: Panel
Type: Session
Track: Tech Industry
Level: Intermediate