Every few years, we scramble to set up new accounts on another platform just to rebuild our audiences or keep in touch with our friends online. Private platforms have locked users in for too long, contributing to a lack of innovation and competition in social media. Bluesky, an open network surging in popularity, aims to fundamentally change this and return choice to users. Join Jay Graber, Bluesky’s CEO, for a conversation on how we can take control over our experience online.