As generative AI revolutionizes the media and entertainment industries, it's time to explore the full potential of this transformative technology. This session will delve into the evolving landscape of gen AI, from multimodal understanding to advanced image and video generation capabilities, and highlight how these advancements are empowering creators and creating a better streaming experience for customers on Prime Video. Join us to discover how AI can unlock new levels of creativity and productivity and learn how to thrive in the AI-driven future of media and entertainment.