What if, instead of striving for success, failure was our goal? Insisting on failure, persevering in everything that seems wrong. There is always a moment in the creative process when doubt arises: Am I doing this right? Am I getting too tangled up? Should I start over? These are the questions that signal the moment in which we are about to fail better.
We invite you to discover how to achieve true originality through the unusual practice of embracing failure and discomfort.