#BuildingAnArtist
Building an Artist: Crafting A Brand Through Visual Identity
In today’s music industry, an artist’s brand is more than just their sound—it’s a cohesive visual identity that captivates audiences. This panel explores how collaborations between directors, producers, and artists shape careers, focusing on music videos as a tool to build and solidify an artist’s image.
Panelists include Lope Serrano, CANADA co-founder and Director; Charlotte Woodhead, CANADA LA MD & EP; Andrew Ibea, Senior VP at Interscope Records; and Bradley Calder, Director and Creative Director.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Primary Access
Music Badge
Platinum Badge
Interactive Badge
Secondary Access
Film & TV Badge