#BuildingAnArtist

Building an Artist: Crafting A Brand Through Visual Identity

Mar 11, 2025

11:30am – 12:30pm CT

In today’s music industry, an artist’s brand is more than just their sound—it’s a cohesive visual identity that captivates audiences. This panel explores how collaborations between directors, producers, and artists shape careers, focusing on music videos as a tool to build and solidify an artist’s image.
Panelists include Lope Serrano, CANADA co-founder and Director; Charlotte Woodhead, CANADA LA MD & EP; Andrew Ibea, Senior VP at Interscope Records; and Bradley Calder, Creative Director.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Bradley J. Calder
photo of Andrew Ibea

Andrew Ibea

Interscope Geffen A&M Records

photo of Lope Serrano
photo of Charlotte Woodhead

Charlotte Woodhead

CANADA Los Angeles

Primary Access
Interactive Badge
Music Badge
Platinum Badge
Secondary Access
Film & TV Badge
About
Format: Panel
Type: Session
Level: Intermediate