#BuildingAnArtist

Building an Artist: Crafting A Brand Through Visual Identity

Mar 11, 2025

11:30am – 12:30pm CT

In today’s music industry, an artist’s brand is more than just their sound—it’s a cohesive visual identity that captivates audiences. This panel explores how collaborations between directors, producers, and artists shape careers, focusing on music videos as a tool to build and solidify an artist’s image.
Panelists include Lope Serrano, CANADA co-founder and Director; Charlotte Woodhead, CANADA LA MD & EP; Andrew Ibea, Senior VP at Interscope Records; and Bradley Calder, Director and Creative Director.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Andrew Ibea

Andrew Ibea

Interscope Geffen A&M Records

photo of Lope Serrano
photo of Charlotte Woodhead

Charlotte Woodhead

CANADA Los Angeles

Primary Access
Music Badge
Platinum Badge
Interactive Badge
Secondary Access
Film & TV Badge
About
Format: Panel
Type: Session
Level: Intermediate