Building an Artist: Crafting A Brand Through Visual Identity
In today’s music industry, an artist’s brand is more than just their sound—it’s a cohesive visual identity that captivates audiences. This panel explores how collaborations between directors, producers, and artists shape careers, focusing on music videos as a tool to build and solidify an artist’s image.
Panelists include Lope Serrano, CANADA co-founder and Director; Charlotte Woodhead, CANADA LA MD & EP; Andrew Ibea, Senior VP at Interscope Records; and Bradley Calder, Creative Director.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.